Boosting Sales with Bundles: Why Supplement Brands Should Offer Kits on Amazon

7 Reasons Why Bundles Work:

1. Increase Average Order Value (AOV):

Bundles encourage customers to buy more in a single transaction. Instead of just selling one bottle of Vitamin C, you could offer an “Immunity Kit” that includes Vitamin C, Zinc, and Elderberry. This not only boosts the AOV but also reduces your cost per sale by consolidating marketing and shipping.

2. Improve Customer Experience:

When you thoughtfully combine products that address a common goal — such as stress relief, gut health, or pre/post-workout — you’re solving a problem more comprehensively. That creates a more satisfying customer experience, increasing the chances of positive reviews and repeat business.

3. Increase Visibility and SEO Opportunities:

Each bundle listing gives you the chance to rank for more keywords and serve different customer intents. For example, your individual SKUs may rank for “turmeric capsules” or “omega-3 softgels,” but a curated “Anti-Inflammation Kit” gives you exposure to broader wellness searches and lifestyle-based queries.

4. Beat the Competition Without Price Wars:

In saturated categories, competing on price alone is a race to the bottom. Bundles allow you to offer more perceived value without discounting. Shoppers often compare value across listings — and if yours includes three synergistic products for a competitive price, it wins without eroding margins.

5. Qualify for Amazon’s “Frequently Bought Together” Boost:

By offering bundled products, you signal to Amazon’s algorithm that these products are naturally purchased together — often resulting in improved placement in the “Frequently Bought Together” or “Customers Also Bought” widgets, driving more discovery.

6. Reduce Unsold Inventory:

If you have slow-moving SKUs, bundling them with faster sellers can help move inventory more effectively while giving customers a better deal. This is especially useful when launching new products or during seasonal cycles.

7. Encourage Repeat Purchases Through Kits:

A well-designed bundle encourages customers to stick with a regimen. For example, a 30-day gut health kit makes it easy for users to follow a protocol and return next month for the same bundle, enhancing customer loyalty and LTV (lifetime value).