July 22, 2025 | By GSL Business Development
Unlocking Global Growth: The Importance of Expanding Internationally for Greater Sales Success on Amazon
In today’s hyper-connected marketplace, dietary supplement brands that focus solely on domestic sales are leaving substantial revenue on the table. With Amazon’s expansive global infrastructure and increasingly health-conscious consumers worldwide, the opportunity to grow beyond U.S. borders has never been more attainable—or more essential. For supplement brand owners aiming for long-term scalability and market dominance, expanding internationally on Amazon is no longer a “nice-to-have”—it’s a competitive necessity.
Here’s why going global with Amazon can supercharge your supplement brand’s growth, along with key strategies to make the leap successfully.
1. Access to High-Demand International Markets
Health and wellness is a universal priority, and dietary supplements are in growing demand across the globe. Markets such as the EU, Canada, Japan, Australia, and the UAE are experiencing rapid growth in supplement consumption, driven by aging populations, rising health awareness, and preventive wellness trends.
Expanding to Amazon marketplaces like Amazon UK, Amazon Germany, Amazon Japan, and others allows you to tap into this surging global demand without reinventing your sales channel.
Example: According to a Statista report, the global dietary supplements market is expected to reach $239 billion by 2028, with significant growth coming from Asia-Pacific and Europe.
2. Diversify Revenue Streams and Reduce Risk
Relying solely on one market, like the U.S., leaves your business vulnerable to economic shifts, policy changes, or saturation in your product category. By selling internationally, you diversify your revenue streams and reduce reliance on a single market.
This geographic diversification helps balance sales cycles, protects against regional downturns, and ensures more consistent cash flow throughout the year.
3. Take Advantage of Amazon’s Global Logistics Network
Amazon has already done the heavy lifting. Through programs like FBA Export and Amazon Global Selling, you can fulfill international orders with minimal logistical headaches. Amazon handles duties, taxes, and cross-border delivery—freeing you up to focus on marketing, compliance, and customer experience.
For brands using Fulfilled by Amazon (FBA), expanding to global marketplaces often requires only minor adjustments in backend settings, listings, and compliance documentation.
4. Maximize ROI on Existing Assets
Your product, packaging, branding, and reviews are already optimized for Amazon—why not leverage those same assets in new markets?
By adapting your existing Amazon listings with localized keywords, translations, and compliance standards, you can efficiently repurpose what you’ve already built. This makes your international expansion highly cost-effective compared to entering retail or launching standalone e-commerce in new countries.
5. Build Global Brand Recognition
Global selling on Amazon isn’t just about revenue—it’s also about brand value. When your product is available in multiple countries, your brand gains credibility, trust, and prestige.
International presence can also open doors to cross-border partnerships, international PR, and B2B distribution deals with retailers and health stores abroad.
6. Optimize for Seasonality Across Regions
Different countries have different peak sales seasons. For example:
Allergy supplements may peak in spring in the U.S., but in different months in Australia.
Immune support products spike in cold seasons—which happen at opposite times in the Northern and Southern Hemispheres.
By expanding internationally, you can maintain steady sales volume throughout the year by counterbalancing these seasonal shifts.
7. Outsmart the Competition
Many U.S.-based supplement brands are still hesitant to go global due to perceived complexity. By moving early into international markets, you can capture untapped consumer bases and dominate niche categories with less competition and lower CPCs on Amazon ads.
Being first to market internationally is a powerful long-term moat.
Key Considerations for International Expansion
Before launching globally, it’s critical to ensure:
Regulatory Compliance: Understand each country’s supplement regulations. Work with consultants or Amazon’s compliance tools to avoid customs issues.
Localized Listings: Translate your product titles, bullet points, and A+ content accurately. Use region-specific keywords to improve organic reach.
VAT and Taxes: Register for VAT where required (e.g., in the UK or EU). Amazon offers tools and partner services to streamline this.
Inventory Planning: Ensure proper stock allocation for each international FBA warehouse to prevent stockouts or excess storage fees.
Customer Support: Be ready to respond to inquiries in the local language. Amazon offers language support tools, or you can outsource this function.
Global Growth Starts with One Marketplace
Expanding your supplement brand internationally on Amazon is one of the smartest moves you can make for sustainable growth. It allows you to reach new customers, stabilize revenue, increase brand value, and outpace competitors—all while leveraging infrastructure you already use.
Start with one country—like Canada, the UK, or Germany—and scale from there. With the right preparation and Amazon’s built-in support, international expansion is not only achievable—it’s an open door to global success.
How Green Star Labs Can Help
If you’re in the early stages of building your brand or securing a trademark, consider working with a partner who understands the supplement industry and Amazon compliance. Investing in Brand Registry today can save you thousands in lost revenue and reputation damage tomorrow.
In today’s competitive Amazon marketplace, success hinges on more than just a great idea — it requires expert formulation, trusted certifications, and scalable manufacturing. That’s where Green Star Labs, Inc. stands out as your ideal manufacturing partner.
At Green Star Labs, we specialize in helping supplement brand owners develop and manufacture best-selling products that meet Amazon’s stringent quality standards and consumer expectations. Our certified cGMP, NSF, and Organic manufacturing facilities ensure your products are produced with integrity, safety, and transparency — credentials that matter more than ever to Amazon’s algorithm and your customers.
Whether you’re launching a new product or optimizing an existing formula, our team offers full-service support including:
Custom Formulation & Flavor Development
Capsules, Tablets, Gummies, Powders, and Liquid Formats
Compliance Labeling for Amazon Requirements
Speed-to-Market Manufacturing Turnarounds
Organic, Non-GMO, and Allergen-Free Capabilities
With a proven track record of helping brands scale to 7- and 8-figure sales, we understand the nuances of what sells — and how to make it efficiently and compliantly.
Let Green Star Labs power your next Amazon best-seller.
Contact us today to start building your competitive advantage.
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FDA Disclaimer: Content published in our Nutraceutical Market Trends blog is for educational purposes and is not intended to represent medical advice. Our audience is B2B brand owners and customers who are interested in developing innovative nutraceutical products. Content that may indicate specific health claims for ingredients or delivery systems has not been evaluated by the FDA. Dietary supplement products manufactured by Green Star Labs, Inc. are not intended to diagnose, treat, cure or prevent any disease.
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Gummies
Gummy Full-Scale Starchless Manufacturing
- Pectin Based – Vegan, Sugar and Sugar-Free custom formulations
- Standard 4.5g Squares and Custom Molds
- Multiple production lines – 100,000 to 500,000 Pieces per Shift @ 4.5g
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- Examples: Developing SOP and Formulations for Creatine Gummies, Flavor Masking Caffeine and Cannabinoids
Gummy Co-Packing
- 5 – 150ct Pouches Packaged in-line – Up to 14,000 pouches per shift @ 5ct .
- 20 – 90ct Bottles Packaged in-line – Up to 8000 bottles per shift @ 30ct .
- Examples: 5 and 20ct Snoop Pouches, 30ct Top Fungi Jars, 60ct Fndmntl ACV Jars, 120ct Novos Pouches.
Capsules & Tablets
Capsule Full-Scale Starchless Manufacturing
- Tooling for Size 1, 0, 00 shells (HPMC Standard)
- Multiple Encapsulators – 60,000 to 1.1M per shift
- Examples: NAD+ Precursor Supplements, Joint Health, Curcumin and Herbal Blends
Small-Scale Capsule R&D
- Piloting and Running Trials for efficacy or product performance
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- Tooling for 10mm, 14mm, 16mm, 26mm Diameter Punches
- 24 Station Press – up to 900,000 per shift
- Examples: Probiotic Tablets, Chewable herbal remedies, Calcium and mineral blends
Solid Dosage Co-Packing
- 10ct Blisters formed and sealed – then packaged in-line
- 15 – 120ct Bottles Packaged in-line – up to 20,000 per shift
Beverages
Ingestible Liquid Blending
- Low-Volume Blending through 1800L+ Batches
Bulk Liquid Co-Packing
- Packed into drums or pails upon request
RTD Shot Bottle Filling
- 2oz Cosmo Round Bottles @ ~ 10,000 – 15,000 units per shift pending full shrink
- Manufacturing Lines to Support Flexible Load Balance
RTD Beverage Bottle Filling
- 8, 12, 16oz and Greater Bottles @ ~ 10,000 units per shift pending full shrink
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Topical Cosmetic Blending
- 50L batch size for High-Viscosity Products: Creams, Gels, Masks
- 200L batch size for Low-Viscosity Products: Oils, Serums, Treatments
Bulk Cosmetic Co-Packing
- Packed into drums or pails upon request
Lotion Tube Filling
- Tooling available for 15ml (0.5oz) – 120ml (4oz) Lotion Tubes
- Variable Material Specifications
- Max Through-put 205 tubes/minute
Cosmetic Liquid Sachet Filling
- Liquid Sachets > 10g minimum sizing
- Max Through-put 20 sachets/minute
Cosmetic Bottle Co-Packing
- Variable characteristics and packaging specs acceptable
- Jars, Bottles, Airless Pumps, Plastic, Glass, Heat Induction Seal
Powders
Free-Flowing Powder Blending
- Low-Volume Blending through 350kg+ Batches
- Handles Herbals/Botanicals as well as mixed particle sizes
Large Scale Bulk Powder Co-Packing
- Packed from 10kg+ bags into boxes
Medium Scale Powder Filling
- 100g+ – 1kg Pouches and Cannisters
Single-Serving Sachet Filling
- Single Lane FFS machine auger fed powder blends
- 10+/minute run speed @ 30g sachets
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