July 21, 2025 | By GSL Business Development

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Protect Your Profits: How Amazon Brand Protection Tools Safeguard Supplement Sales

For dietary supplement brand owners selling on Amazon, unauthorized sellers can quickly erode pricing integrity, damage customer trust, and derail your listing’s success. Whether it’s diverted inventory, counterfeit supplements, or grey-market resellers undercutting your price, the threat is real—and it’s growing.

That’s why leveraging Amazon Brand Protection Tools through Brand Registry is not just a best practice—it’s essential for safeguarding your reputation, maintaining listing control, and maximizing revenue.

Leveraging Amazon Brand Protection Tools

Why Unauthorized Sellers Are a Threat to Supplement Brands

The dietary supplement category is particularly vulnerable to unauthorized sales due to:

  • High profit margins that attract resellers and counterfeiters

  • Health-sensitive products that require strict quality control

  • Customer trust that can be easily damaged by expired, tampered, or improperly stored goods

  • Regulatory risks, such as improper labeling or compliance issues from third-party sellers

Even a single unauthorized seller can:

  • Undercut your pricing strategy

  • Hijack the Buy Box

  • Trigger negative reviews due to poor-quality or mishandled products

  • Cause brand confusion and loss of consumer confidence

The Role of Amazon Brand Registry in Brand Protection

Amazon’s Brand Registry offers a powerful suite of tools that give supplement brand owners more control over their listings and IP. Once enrolled, you gain access to:

1. Brand Protection Tools

  • Transparency Program: Allows serialization of products to verify authenticity before reaching customers

  • Project Zero: Uses machine learning to proactively block counterfeit listings and allows manual takedown without Amazon intervention

  • Report a Violation Tool (RAV): Enables rapid detection and reporting of unauthorized sellers, IP violations, and listing hijacks

2. Control Over Product Listings

  • Only brand-registered sellers can edit core listing elements like titles, bullets, and images

  • Prevents unauthorized sellers from changing your content or uploading misleading images or claims

3. Brand Analytics

  • Track keyword performance, search terms, competitor benchmarking, and customer behavior to identify trends and detect suspicious activity

How to Use Brand Protection Tools Strategically

Here’s how to proactively protect your supplement brand:

✅ Monitor Your ASINs Daily

Use Amazon’s tools or third-party services (like Helium 10, SellerApp, or BrandShield) to detect when unauthorized sellers appear on your listings.

✅ Set Up Automated Alerts

Get notified when Buy Box ownership changes or pricing falls below MAP (Minimum Advertised Price) thresholds.

✅ Submit Infringement Claims Promptly

If you see unauthorized sellers or counterfeit products, use the Report a Violation tool to file complaints citing trademark or copyright violations.

✅ Use Serialization via Transparency

Enroll high-risk or premium SKUs in Amazon’s Transparency program to ensure only authentic units are shipped.

✅ Build a Clean Distribution Strategy

Avoid grey-market leakage by vetting all distributors, using contracts with resale restrictions, and tracking inventory movement with batch codes or RFID.

The Bottom Line: Clean Listings Drive Better Sales

A clean, controlled listing helps you:

  • Maintain the Buy Box

  • Enforce MAP pricing

  • Deliver a consistent customer experience

  • Minimize negative reviews and returns

  • Boost brand equity and conversion rates

In a competitive marketplace like Amazon, brand protection isn’t optional—it’s a competitive advantage.

Register Early, Act Often

If your supplement brand is not yet enrolled in Amazon Brand Registry, don’t wait. The sooner you take control of your listings, the better your chances of defending your margins, protecting your brand, and scaling your success.

How Green Star Labs Can Help

If you’re in the early stages of building your brand or securing a trademark, consider working with a partner who understands the supplement industry and Amazon compliance. Investing in Brand Registry today can save you thousands in lost revenue and reputation damage tomorrow.

In today’s competitive Amazon marketplace, success hinges on more than just a great idea — it requires expert formulation, trusted certifications, and scalable manufacturing. That’s where Green Star Labs, Inc. stands out as your ideal manufacturing partner.

At Green Star Labs, we specialize in helping supplement brand owners develop and manufacture best-selling products that meet Amazon’s stringent quality standards and consumer expectations. Our certified cGMP, NSF, and Organic manufacturing facilities ensure your products are produced with integrity, safety, and transparency — credentials that matter more than ever to Amazon’s algorithm and your customers.

Whether you’re launching a new product or optimizing an existing formula, our team offers full-service support including:

  • Custom Formulation & Flavor Development

  • Capsules, Tablets, Gummies, Powders, and Liquid Formats

  • Compliance Labeling for Amazon Requirements

  • Speed-to-Market Manufacturing Turnarounds

  • Organic, Non-GMO, and Allergen-Free Capabilities

With a proven track record of helping brands scale to 7- and 8-figure sales, we understand the nuances of what sells — and how to make it efficiently and compliantly.

Let Green Star Labs power your next Amazon best-seller.

Contact us today to start building your competitive advantage.

Let’s Get Started Today!

Request a quote now to take the first step to making your vision a reality.

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FDA Disclaimer: Content published in our Nutraceutical Market Trends blog is for educational purposes and is not intended to represent medical advice. Our audience is B2B brand owners and customers who are interested in developing innovative nutraceutical products. Content that may indicate specific health claims for ingredients or delivery systems has not been evaluated by the FDA. Dietary supplement products manufactured by Green Star Labs, Inc. are not intended to diagnose, treat, cure or prevent any disease.

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custom gummies manufacturing

Gummy Full-Scale Starchless Manufacturing

  • Pectin Based – Vegan, Sugar and Sugar-Free custom formulations
  • Standard 4.5g Squares and Custom Molds
  • Multiple production lines – 100,000 to 500,000 Pieces per Shift @ 4.5g
  • Examples: Lion’s Mane/Cordyceps Focus Gummies, Melatonin-less Sleep Gummies, CBD Relax and Revive Gummies, Apple Cider Vinegar Gut Health Gummies, Ashwagandha Adaptogen Gummies, Sugar-Free Creatine Gummy

Small-Scale Gummy R&D

  • Testing the Market, Developing Flavor Profiles, Troubleshooting and problem solving product challenges.
  • Examples: Developing SOP and Formulations for Creatine Gummies, Flavor Masking Caffeine and Cannabinoids

Gummy Co-Packing

  • 5 – 150ct Pouches Packaged in-line – Up to 14,000 pouches per shift @ 5ct .
  • 20 – 90ct Bottles Packaged in-line – Up to 8000 bottles per shift @ 30ct .
  • Examples: 5 and 20ct Snoop Pouches, 30ct Top Fungi Jars, 60ct Fndmntl ACV Jars, 120ct Novos Pouches.

Capsule Full-Scale Starchless Manufacturing

  • Tooling for Size 1, 0, 00 shells (HPMC Standard)
  • Multiple Encapsulators – 60,000 to 1.1M per shift
  • Examples: NAD+ Precursor Supplements, Joint Health, Curcumin and Herbal Blends

Small-Scale Capsule R&D

  • Piloting and Running Trials for efficacy or product performance

Tablet Full-Scale Manufacturing

  •  Tooling for 10mm, 14mm, 16mm, 26mm Diameter Punches
  • 24 Station Press – up to 900,000 per shift
  • Examples: Probiotic Tablets, Chewable herbal remedies, Calcium and mineral blends

Solid Dosage Co-Packing

  • 10ct Blisters formed and sealed – then packaged in-line
  • 15 – 120ct Bottles Packaged in-line – up to 20,000 per shift

Ingestible Liquid Blending

  • Low-Volume Blending through 1800L+ Batches

Bulk Liquid Co-Packing

  • Packed into drums or pails upon request

RTD Shot Bottle Filling

  • 2oz Cosmo Round Bottles @ ~ 10,000 – 15,000 units per shift pending full shrink
  • Manufacturing Lines to Support Flexible Load Balance

RTD Beverage Bottle Filling

  • 8, 12, 16oz and Greater Bottles @ ~ 10,000 units per shift pending full shrink

Topical Cosmetic Blending

  • 50L batch size for High-Viscosity Products: Creams, Gels, Masks
  • 200L batch size for Low-Viscosity Products: Oils, Serums, Treatments

Bulk Cosmetic Co-Packing

  • Packed into drums or pails upon request

Lotion Tube Filling

  • Tooling available for 15ml (0.5oz) – 120ml (4oz) Lotion Tubes
  • Variable Material Specifications
  • Max Through-put 205 tubes/minute

Cosmetic Liquid Sachet Filling

  • Liquid Sachets > 10g minimum sizing
  • Max Through-put 20 sachets/minute

Cosmetic Bottle Co-Packing

  • Variable characteristics and packaging specs acceptable
  • Jars, Bottles, Airless Pumps, Plastic, Glass, Heat Induction Seal

 

 

Free-Flowing Powder Blending

  • Low-Volume Blending through 350kg+ Batches
  • Handles Herbals/Botanicals as well as mixed particle sizes

Large Scale Bulk Powder Co-Packing

  • Packed from 10kg+ bags into boxes

Medium Scale Powder Filling

  • 100g+ – 1kg Pouches and Cannisters

Single-Serving Sachet Filling

  • Single Lane FFS machine auger fed powder blends
  • 10+/minute run speed @ 30g sachets

 

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