July 18, 2025 | By GSL Business Development

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Unlocking Amazon Sales Growth: The Power of Compelling A+ Content for Supplement Brands

In the crowded Amazon marketplace, where thousands of supplement brands compete for attention, standing out is no longer optional—it’s essential. One of the most powerful tools available to brand owners is A+ Content (formerly Enhanced Brand Content). For registered brands on Amazon, A+ Content provides a golden opportunity to elevate listings with visually rich, informative, and trust-building product pages that boost conversion rates and brand credibility.

In this article, we’ll explore why A+ Content is critical for supplement sales success and how to leverage it to its full potential.

Why you need A+ content to have successful sales on Amazon

What Is A+ Content?

A+ Content allows brand owners to enhance their product detail pages with:

  • High-quality images

  • Comparison charts

  • Detailed feature breakdowns

  • Rich text descriptions

  • Brand storytelling modules

This content replaces or supplements the standard Amazon description area and is available only to sellers enrolled in the Amazon Brand Registry.

Why A+ Content Matters for Supplement Brands

1. Builds Trust in a Highly Regulated Niche

Supplements are deeply personal. Consumers are cautious and seek brands they can trust. A+ Content allows you to showcase:

  • Third-party testing

  • GMP certifications

  • Ingredient sourcing transparency

  • Doctor endorsements or clinical study highlights

By visually reinforcing product integrity, you reduce skepticism and increase purchase confidence.

2. Increases Conversion Rates

Amazon reports that A+ Content can increase sales by 3% to 10%, but many supplement brands see even higher lifts when A+ Content is well-executed. It:

  • Answers common buyer objections

  • Highlights differentiators (e.g., non-GMO, vegan, nano-emulsified)

  • Reduces bounce rate by keeping shoppers engaged

3. Enhances Mobile Shopping Experience

Over 70% of Amazon shoppers browse via mobile. A+ Content ensures:

  • Easy-to-read layouts

  • Scroll-friendly design

  • Visual clarity of benefits and usage

This improves user experience and leads to higher mobile conversions.

4. Tells a Compelling Brand Story

A+ modules give you space to present your origin story, values, mission, and commitment to quality. In a sea of white-label supplement sellers, brand storytelling humanizes your brand and builds long-term customer loyalty.

5. Differentiates You from Competitors

With so many supplements offering similar ingredients, A+ Content helps you visually set your product apart with:

  • Ingredient sourcing maps

  • Unique delivery technologies (e.g., liposomal, phytosomal)

  • Charts comparing your formula vs. generic alternatives

Best Practices for A+ Content in Supplements

✅ Use High-Resolution Images

  • Showcase your product packaging

  • Include lifestyle shots of your product in use

  • Display key benefits visually (e.g., icons for “brain support,” “energy,” “immunity”)

✅ Highlight Ingredient Science

  • Feature callouts on hero ingredients (e.g., “500mg Berberine HCl – backed by 10+ studies”)

  • Explain synergistic effects (e.g., Quercetin + Zinc for enhanced absorption)

✅ Include “How to Use” Instructions

  • Daily dosage

  • Form (capsule, powder, gummy)

  • Timing (morning vs. evening)
    Clear directions reduce confusion and increase customer satisfaction.

✅ Leverage Comparison Charts

Show how your supplement stacks up against others. Include:

  • Ingredient dosages

  • Certifications

  • Delivery system

  • Price per serving

✅ Stay Compliant

Avoid making unsubstantiated health claims. Use compliant language such as:

  • “Supports heart health”

  • “Promotes cognitive clarity”

  • “Formulated with clinically studied ingredients”

Real-World Example: Before vs. After A+ Content

Before A+ Content:

  • Basic bullet points

  • No visuals in the description

  • Only one image showing the front label

After A+ Content:

  • Branded header image with tagline

  • Ingredient benefits explained with icons

  • Lifestyle imagery of active adults using the product

  • Comparison chart showing advantages over similar supplements

  • Customer testimonial module

Result: 22% increase in conversion rate and lower return rate due to better product education.

The Key Takeaway

For supplement brand owners, compelling A+ Content is more than a nice-to-have—it’s a competitive advantage.

In a category driven by trust, differentiation, and education, A+ Content delivers all three in a format Amazon shoppers love. By investing in strategic, on-brand A+ Content, you not only increase conversions but also build lasting brand equity in one of the world’s most competitive marketplaces.

Next Steps for Supplement Brands:

  • Ensure your brand is enrolled in Amazon Brand Registry

  • Audit your top-selling ASINs for A+ Content opportunities

  • Collaborate with a designer and copywriter experienced in supplement compliance

  • Monitor performance through Amazon Brand Analytics to refine your content over time

How Green Star Labs Can Help

If you’re in the early stages of building your brand or securing a trademark, consider working with a partner who understands the supplement industry and Amazon compliance. Investing in Brand Registry today can save you thousands in lost revenue and reputation damage tomorrow.

In today’s competitive Amazon marketplace, success hinges on more than just a great idea — it requires expert formulation, trusted certifications, and scalable manufacturing. That’s where Green Star Labs, Inc. stands out as your ideal manufacturing partner.

At Green Star Labs, we specialize in helping supplement brand owners develop and manufacture best-selling products that meet Amazon’s stringent quality standards and consumer expectations. Our certified cGMP, NSF, and Organic manufacturing facilities ensure your products are produced with integrity, safety, and transparency — credentials that matter more than ever to Amazon’s algorithm and your customers.

Whether you’re launching a new product or optimizing an existing formula, our team offers full-service support including:

  • Custom Formulation & Flavor Development

  • Capsules, Tablets, Gummies, Powders, and Liquid Formats

  • Compliance Labeling for Amazon Requirements

  • Speed-to-Market Manufacturing Turnarounds

  • Organic, Non-GMO, and Allergen-Free Capabilities

With a proven track record of helping brands scale to 7- and 8-figure sales, we understand the nuances of what sells — and how to make it efficiently and compliantly.

Let Green Star Labs power your next Amazon best-seller.

Contact us today to start building your competitive advantage.

Let’s Get Started Today!

Request a quote now to take the first step to making your vision a reality.

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FDA Disclaimer: Content published in our Nutraceutical Market Trends blog is for educational purposes and is not intended to represent medical advice. Our audience is B2B brand owners and customers who are interested in developing innovative nutraceutical products. Content that may indicate specific health claims for ingredients or delivery systems has not been evaluated by the FDA. Dietary supplement products manufactured by Green Star Labs, Inc. are not intended to diagnose, treat, cure or prevent any disease.

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Gummy Full-Scale Starchless Manufacturing

  • Pectin Based – Vegan, Sugar and Sugar-Free custom formulations
  • Standard 4.5g Squares and Custom Molds
  • Multiple production lines – 100,000 to 500,000 Pieces per Shift @ 4.5g
  • Examples: Lion’s Mane/Cordyceps Focus Gummies, Melatonin-less Sleep Gummies, CBD Relax and Revive Gummies, Apple Cider Vinegar Gut Health Gummies, Ashwagandha Adaptogen Gummies, Sugar-Free Creatine Gummy

Small-Scale Gummy R&D

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  • Examples: Developing SOP and Formulations for Creatine Gummies, Flavor Masking Caffeine and Cannabinoids

Gummy Co-Packing

  • 5 – 150ct Pouches Packaged in-line – Up to 14,000 pouches per shift @ 5ct .
  • 20 – 90ct Bottles Packaged in-line – Up to 8000 bottles per shift @ 30ct .
  • Examples: 5 and 20ct Snoop Pouches, 30ct Top Fungi Jars, 60ct Fndmntl ACV Jars, 120ct Novos Pouches.

Capsule Full-Scale Starchless Manufacturing

  • Tooling for Size 1, 0, 00 shells (HPMC Standard)
  • Multiple Encapsulators – 60,000 to 1.1M per shift
  • Examples: NAD+ Precursor Supplements, Joint Health, Curcumin and Herbal Blends

Small-Scale Capsule R&D

  • Piloting and Running Trials for efficacy or product performance

Tablet Full-Scale Manufacturing

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  • Examples: Probiotic Tablets, Chewable herbal remedies, Calcium and mineral blends

Solid Dosage Co-Packing

  • 10ct Blisters formed and sealed – then packaged in-line
  • 15 – 120ct Bottles Packaged in-line – up to 20,000 per shift

Ingestible Liquid Blending

  • Low-Volume Blending through 1800L+ Batches

Bulk Liquid Co-Packing

  • Packed into drums or pails upon request

RTD Shot Bottle Filling

  • 2oz Cosmo Round Bottles @ ~ 10,000 – 15,000 units per shift pending full shrink
  • Manufacturing Lines to Support Flexible Load Balance

RTD Beverage Bottle Filling

  • 8, 12, 16oz and Greater Bottles @ ~ 10,000 units per shift pending full shrink

Topical Cosmetic Blending

  • 50L batch size for High-Viscosity Products: Creams, Gels, Masks
  • 200L batch size for Low-Viscosity Products: Oils, Serums, Treatments

Bulk Cosmetic Co-Packing

  • Packed into drums or pails upon request

Lotion Tube Filling

  • Tooling available for 15ml (0.5oz) – 120ml (4oz) Lotion Tubes
  • Variable Material Specifications
  • Max Through-put 205 tubes/minute

Cosmetic Liquid Sachet Filling

  • Liquid Sachets > 10g minimum sizing
  • Max Through-put 20 sachets/minute

Cosmetic Bottle Co-Packing

  • Variable characteristics and packaging specs acceptable
  • Jars, Bottles, Airless Pumps, Plastic, Glass, Heat Induction Seal

 

 

Free-Flowing Powder Blending

  • Low-Volume Blending through 350kg+ Batches
  • Handles Herbals/Botanicals as well as mixed particle sizes

Large Scale Bulk Powder Co-Packing

  • Packed from 10kg+ bags into boxes

Medium Scale Powder Filling

  • 100g+ – 1kg Pouches and Cannisters

Single-Serving Sachet Filling

  • Single Lane FFS machine auger fed powder blends
  • 10+/minute run speed @ 30g sachets

 

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