The gut, once viewed as a simple digestive organ, is now recognized as the “second brain”—a control hub influencing mood, immunity, metabolism, and inflammation. The gut microbiome—a community of over 100 trillion microbes—produces neurotransmitters, regulates hormones, and even affects cognitive performance.
Ancient systems like Ayurveda and Traditional Chinese Medicine emphasized digestive fire and gut balance long before clinical trials caught up. Today, science validates this wisdom—and consumers are listening.
The global digestive health market was valued at $51.5 billion in 2023 and is expected to reach $104.4 billion by 2030 (Grand View Research)
Probiotic supplements alone are projected to surpass $75 billion by 2027
“Gut health” has over 5.6 billion views on TikTok, with top-performing hashtags including:
#guthealing
#microbiome
#leakygut
#gutbrainaxis
Trending searches include:
“Best probiotics for bloating”
“Gut reset cleanse”
“Natural ways to heal gut lining”
Probiotics & Mood: A 2020 Frontiers in Psychiatry meta-analysis showed that probiotic supplementation significantly reduced depression and anxiety symptoms, especially strains like Lactobacillus rhamnosus and Bifidobacterium longum.
Prebiotics & Brain Function: Nutrients (2019) found that inulin-type fructans improved emotional processing and lowered cortisol, suggesting gut bacteria directly influence the HPA axis.
L-Glutamine & Leaky Gut: Research published in Clinical Nutrition found that L-glutamine supplementation reduced intestinal permeability and improved gut integrity in critically ill patients.
Zinc Carnosine: Shown in multiple RCTs to repair gut mucosa and reduce inflammation, especially in those with ulcers or NSAID damage.
Spore-based Probiotic Blend (Bacillus coagulans, subtilis, clausii)
Inulin + FOS (Prebiotic)
L-Glutamine
Zinc Carnosine
Slippery Elm Bark
Marshmallow Root
Aloe Vera Extract (200:1)
Quercetin
Vitamin D3
Black Pepper Extract (Piperine)
10 Billion CFU
3 g
1000 mg
75 mg
300 mg
250 mg
100 mg
100 mg
2000 IU
10 mg
Resilient strains that survive stomach acid
Nourishes beneficial bacteria
Gut lining repair, reduces permeability
Mucosal healing and barrier support
Soothes GI tract, traditional demulcent
Coats and protects intestinal lining
Anti-inflammatory and digestive enzyme support
Anti-inflammatory, supports tight junctions
Supports immune regulation via gut T-cells
Enhances absorption of quercetin and glutamine
AM/PM Gut Protocol Packs – morning focus on probiotics, evening on repair
Bloat & Barrier Capsules – targeted at women’s wellness and clean beauty crossover
Gut Reset 10-Day Kit – cleanse-style format optimized for retail and affiliate marketing
Includes clinically studied strains and herbs
Addresses both microbiome balance and gut lining integrity
Leverages trending ingredients across TikTok, YouTube, and Amazon searches
Compatible with anti-inflammatory, weight loss, skin health, and mood support marketing verticals
Green Star Labs specializes in gut-optimized formulations using clinically backed ingredients and delivery systems that maximize absorption and shelf stability.
Green Star Labs can help you create a standout product backed by science and manufactured to the highest standards.
If an innovative Gut Health Supplement formulation is a good fit for your wellness brand, request a quote now to take the first step to making your vision a reality.
I specialize in helping businesses create, formulate, and bring innovative products to market. With expertise in the development of custom nutraceutical formulations. I work closely with clients to craft high-quality products that meet their unique needs. My goal is to help businesses scale and succeed by offering personalized support, industry knowledge, and access to cutting-edge manufacturing technology. Let’s connect and explore how we can collaborate to bring your product ideas to life!
FDA Disclaimer: Content published in our Nutraceutical Market Trends blog is for educational purposes and is not intended to represent medical advice. Our audience is B2B brand owners and customers who are interested in developing innovative nutraceutical products. Content that may indicate specific health claims for ingredients or delivery systems has not been evaluated by the FDA. Dietary supplement products manufactured by Green Star Labs, Inc. are not intended to diagnose, treat, cure or prevent any disease.
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